Advertisers Like New Fall TV Schedule – LA Times
Posted: May 31, 2010 Filed under: Television Leave a commentAdvertisers Like New Fall TV Schedule – LA Times
“With expensive scripted dramas and comedies back in vogue, ‘upfront’ ad sales are expected to rise dramatically from last year.”
Ethical Capital is Capitalism’s New Cornerstone – Harvard Business Review
Posted: May 31, 2010 Filed under: Sustainability Leave a commentEthical Capital is Capitalism’s New Cornerstone – Harvard Business Review (Umair Haque, Director Havas Media Lab)
“Out of the great crisis, a mega-imperative: building a capitalism fit for a roiling, seething 21st century, one that’s an evolutionary leap beyond its industrial era predecessor.”
Location 2010: Death of the Information Silos – TechCrunch
Posted: May 31, 2010 Filed under: Mobile Leave a commentLocation 2010: Death of the Information Silos – TechCrunch
“The following is a guest post written by Robert Scoble, who travels the world for Rackspace interviewing tech geeks for building43.com. He’s one of the most popular (stalked) users of location-based services and has 8,215 friends on Foursquare. Here he writes about what the location-based world could look like in 2012 and what might keep it from happening.”
Don’t Worry, Keep Spending – Slate
Posted: May 31, 2010 Filed under: Retail Leave a commentDon’t Worry, Keep Spending – Slate
“Are the rich coming back? Just in time for the premiere of Sex and the City 2, there are signs that the orgy of luxury shopping that made the latter years of the credit bubble so much fun are back.”
Will Newspaper Readers Pay the Freight For Survival? – Knowledge@Wharton
Posted: May 17, 2010 Filed under: Print Comments Off on Will Newspaper Readers Pay the Freight For Survival? – Knowledge@WhartonWill Newspaper Readers Pay the Freight For Survival? – Knowledge@Wharton
“The Internet has disrupted the habits of both readers and advertisers in ways that are destroying ad-supported media, according to speakers from the newspaper industry, digital businesses and academia who attended Wharton’s recent Future of Publishing Conference in New York. Participants analyzed how the Internet has turned current business models on their heads, and they offered strategies to cope with the new publishing landscape.”
Advertising: Cable Takes A Front-Row Seat at Upfront Week – NY Times
Posted: May 17, 2010 Filed under: Advertising, Television Leave a commentAdvertising: Cable Takes A Front-Row Seat at Upfront Week – NY Times
“For decades, the upfront week in mid-May — devoted to previewing the coming television season for advertisers — was reserved for the big broadcast networks. Recently, however, the cable channels, emboldened by gains in ratings and advertising revenue, started sneaking onto the schedule.”
