Will Newspaper Readers Pay the Freight For Survival? – Knowledge@Wharton

Will Newspaper Readers Pay the Freight For Survival? – Knowledge@Wharton

“The Internet has disrupted the habits of both readers and advertisers in ways that are destroying ad-supported media, according to speakers from the newspaper industry, digital businesses and academia who attended Wharton’s recent Future of Publishing Conference in New York. Participants analyzed how the Internet has turned current business models on their heads, and they offered strategies to cope with the new publishing landscape.”

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