Advertising: Cable Takes A Front-Row Seat at Upfront Week – NY Times

Advertising: Cable Takes A Front-Row Seat at Upfront Week – NY Times

“For decades, the upfront week in mid-May — devoted to previewing the coming television season for advertisers — was reserved for the big broadcast networks. Recently, however, the cable channels, emboldened by gains in ratings and advertising revenue, started sneaking onto the schedule.”

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