Advertising: Showing Commercials on Shelves and in Aisles – NY Times

Advertising: Showing Commercials on Shelves and in Aisles – NY Times

“FOR many marketers, advertising in stores is an increasingly important way to influence shoppers at the so-called moment of truth, as they finally make up their minds about which brands of soup, soap or cereal to buy — or not buy. Now, a company is hoping to bring commercials to the retail point of purchase on screens that will be attached to shelves and above aisles.”

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