Targeted Ads Will Let You Spy on Them for a Change – Wired

Targeted Ads Will Let You Spy on Them for a Change – Wired

“Advertisers have grown much more sophisticated since the early days of the web and can now target us with increasing precision using a wider range of behavioral data than ever before. In spite of that – or perhaps because of it – the advertising industry plans to start including a transparent mechanism this summer that can give you a hint as to why particular advertisements found you and provide unprecedented controls to control or even stop them.”

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