Nike’s Open (Green) Innovation – Andrew Winston (Huffington Post)

Nike’s Open (Green) Innovation – Andrew Winston (Huffington Post)

“One of the hottest concepts in strategy and management today is the idea of “open innovation.” Gone are the highly secluded R&D departments funded by a single company, carefully guarding secrets from the outside and even from other divisions. In its place, in theory, are hubs of collaboration capturing ideas from customers, academia, or some guys in a garage somewhere.”

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