Why Ping Is the Future of Social Commerce – GigaOM

Why Ping Is the Future of Social Commerce – GigaOM

“Apple announced on Wednesday a cornucopia of new hardware and software: sleek iPods, a brand new Internet-enabled video streaming device and new versions of its iOS software and iTunes 10. However, the most impressive to me by far was Ping, the music-only social network that Apple is opening up its 160 million existing iTunes users.”

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Retargeting Ads Follow Surfers to Other Sites – NY Times

Retargeting Ads Follow Surfers to Other Sites – NY Times

“The shoes that Julie Matlin recently saw on Zappos.com were kind of cute, or so she thought. But Ms. Matlin wasn’t ready to buy and left the site.”


Honda Takes Special Gaming for a Test Drive – Mashable

Honda Takes Special Gaming for a Test Drive – Mashable

“It’s not unusual for a large car company like Honda to advertise its newest release on a billboard — unless, of course, that billboard exists in a virtual gaming community on Facebook.”


Promoted Tweets Are super Effective, Advertiser Says – TechCrunch

Promoted Tweets Are super Effective, Advertiser Says – TechCrunch

“Online brokerage firm Zecco is one of the participants in Twitter’s Promoted Tweets program – currently in beta – and this morning announced that the ad platform has proven to be very effective for the company to date.”


How Entertainment Weekly Embraces the Digital Age – ReadWriteWeb

How Entertainment Weekly Embraces the Digital Age – ReadWriteWeb

“In partnership with Entertainment Weekly, YouTube just announced the launch of a specialized site for getting a sneak peek at the new television season which includes “bite-sized previews of programs, reality TV, comedies, dramas and more.” “


Top 5 Mobile Advertising Trends To Watch – Mashable

Top 5 Mobile Advertising Trends To Watch – Mashable

“Mobile advertising is increasingly important, as cell phone adoption rates, especially smartphone adoption rates, soar. With a range of mobile advertising options, including SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, the landscape can be a bit complicated.”


Facebook Wants Advertisers to Help Build Out Its Directory Places – TechCrunch

Facebook Wants Advertisers  to Help Build Out Its Directory Places – TechCrunch

“As we heard tonight, Facebook has officially launched Places, the social network’s location-based platform. We know what Places will mean for Facebook users. Users will be able to check-in to Places (created by both people and businesses) via the web or through mobile apps. And the feature has an API so partners like Foursquare, Gowalla, Yelp and Booyah can allow their users to check-in to Facebook’s places. But what does this mean for businesses?”