Why Spreadable Doesn’t Equal Viral: A Conversation with Henry Jenkins – Nieman Journalism Lab

Why Spreadable Doesn’t Equal Viral: A Conversation with Henry Jenkins – Nieman Journalism Lab

“For years, academic Henry Jenkins has been talking about the connections between mainstream content and user-produced content. From his post as the founder and former co-director of the Comparative Media Studies program at MIT, Jenkins published Convergence Culture, which is about what happens when, as the book puts it, “old and new media collide.” It’s a tale of fan mashups and corporate reactions.”

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YouTube Launching New “TrueView” Ad Format Today – Silicon Alley Insider

YouTube Launching New “TrueView” Ad Format Today – Silicon Alley Insider

“Google is launching TrueView, its new format for YouTube ads today, TechCrunch reports.”


Online Advertising in Strange Places – eMedia Vitals

Online Advertising in Strange Places – eMedia Vitals


Major Brands Owners Turning To Mobile – Warc

Major Brands Owners Turning To Mobile – Warc

“NEW YORK: Brand owners such as Buick, Diageo and PepsiCo are using new mobile tools to engage consumers.”


Google and the Rise of Facebook – Brian Solis

Google and the Rise of Facebook – Brian Solis

“In 2007 I said that Facebook would be the home page for your personal brand. Now it seems that Facebook is officially setting out to become your homepage period.”


Viewers May Be Willing to Watch More Ads Online, Lots More – NY Times

Viewers May Be Willing to Watch More Ads Online, Lots More – NY Times

“”VIEWERS of television shows on the Web have grown accustomed to 15- and 30-second commercial breaks — a fraction of the time given for commercials on traditional TV. Would they accept TV-style ad loads?”


“Hulu for Magazines” Launching Early 2011 – But Only for Android – AllThingsD

“Hulu for Magazines” Launching Early 2011 – But Only for Android – AllThingsD

“Next Issue Media, the “Hulu for Magazines” joint venture, plans to have its digital storefront open early next year. But you won’t be able to shop there if you’ve got an iPad.”