Why Spreadable Doesn’t Equal Viral: A Conversation with Henry Jenkins – Nieman Journalism Lab

Why Spreadable Doesn’t Equal Viral: A Conversation with Henry Jenkins – Nieman Journalism Lab

“For years, academic Henry Jenkins has been talking about the connections between mainstream content and user-produced content. From his post as the founder and former co-director of the Comparative Media Studies program at MIT, Jenkins published Convergence Culture, which is about what happens when, as the book puts it, “old and new media collide.” It’s a tale of fan mashups and corporate reactions.”

Advertisements