Tapping Consumers Minitrends: Predicitions for 2011 – Huffington Post

Tapping Consumers Minitrends: Predicitions for 2011 – Huffington Post (Marian Salzman, Euro RSCG Worldwide PR)

“How does a trend get legs? Some trends start small and grow elephantine as if by force of nature, like the rise of women in power and the strength of Asia, both unstoppable trends here for the long term. Others, especially the ones that really spell opportunity for innovators, can need nudges — as well as that special brand of foresight that always looks prescient in retrospect.”

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