Lessons From Ford’s Brilliant Use of Social Media – Huffington Post

Lessons From Ford’s Brilliant Use of Social Media – Huffington Post

“”You may have heard the news: Ford reported its biggest annual profit since 1999. That’s a huge accomplishment for a company that was on the ropes in 2009, a symbol of a once-great American industry in seemingly fatal decline.”

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Bacardi Gets Serious About Social Responsibility – Business Insider

Bacardi Gets Serious About Social Responsibility – Business Insider

“Bermuda- based Bacardi is putting its best foot forward on the social responsibility front.”


Super Bowl Marketers Try to Score Points, Too – NY Times

Super Bowl Marketers Try to Score Points, Too – NY Times

“MOST marketers that typically advertise in the Super Bowl sell brands with broad appeal and long histories, the better to resonate with the mass audiences that watch the game each year. “


10 Mobile Trends for 2011 – ReadWriteMobile

10 Mobile Trends for 2011 – ReadWriteMobile

“In its annual mobile technology report, Forrester Research has outlined the trends it expects to see in the coming year. Technologies like 4G and LTE, Near Field Communication (NFC), barcodes and augmented reality will see increasing amounts of hype in 2011, and the use of mobile/social/location combinations will soar, the report says.”


Advertising During Super Bowl, Whetting Appetites for Porducts to Come – NY Times

Advertising During Super Bowl, Whetting Appetites for Porducts to Come – NY Times

“REMEMBER when movie theaters called the trailers they showed “previews of coming attractions”? Many of the glitzy, big-budget commercials that are scheduled to run during Super Bowl XLV on Feb. 6 will offer previews of coming products and services.”


For MediaCo’s, Facebook Is About Community, Not Ads – GigaOM

For MediaCo’s, Facebook Is About Community, Not Ads – GigaOM

“It’s not just iPad apps and paywalls that are confounding traditional media — there’s plenty of evidence that many don’t really get Facebook or Twitter much either, despite the fact that both have been around for years now, and there are plenty of examples of how to use them well.”


Fashion or Strategy? Why Firms Are Jumping on the Sustainability Bandwagon – Knowledge@Wharton

Fashion or Strategy? Why Firms Are Jumping on the Sustainability Bandwagon – Knowledge@Wharton

“If building a sustainable enterprise was a fashionable trend five years ago, today it is a business imperative. Forward-looking corporations have figured out that a focus on environmental, social and governmental (ESG) factors is not just a bid to burnish their image, but rather it is a necessity in today’s marketplace. And if done well, it is a true competitive advantage.”