Fashion or Strategy? Why Firms Are Jumping on the Sustainability Bandwagon – Knowledge@Wharton

Fashion or Strategy? Why Firms Are Jumping on the Sustainability Bandwagon – Knowledge@Wharton

“If building a sustainable enterprise was a fashionable trend five years ago, today it is a business imperative. Forward-looking corporations have figured out that a focus on environmental, social and governmental (ESG) factors is not just a bid to burnish their image, but rather it is a necessity in today’s marketplace. And if done well, it is a true competitive advantage.”

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