For MediaCo’s, Facebook Is About Community, Not Ads – GigaOM

For MediaCo’s, Facebook Is About Community, Not Ads – GigaOM

“It’s not just iPad apps and paywalls that are confounding traditional media — there’s plenty of evidence that many don’t really get Facebook or Twitter much either, despite the fact that both have been around for years now, and there are plenty of examples of how to use them well.”

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