At Thrillist, Mingling Commerce and Content – NY Times

At Thrillist, Mingling Commerce and Content – NY Times

“The Web site Thrillist publishes daily e-mails aimed at a young, male audience, with tips about activities in various cities. But along with that content, it offers separate e-mails selling clothes and deals at local businesses, melding commerce and content in ways that have long made traditional publications bristle.”

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