The Future of Media: Brands Are Publishers Now Too

The Future of Media: Brands Are Publishers Now Too – GigaOM

“As if newspapers and magazine publishers didn’t have enough problems already, what with declining advertising revenue and the difficulty of getting readers to pay via iPad apps and paywalls, the number of competitors they face is expanding almost daily — and it’s not just aggregators like The Huffington Post.”


Heineken Aims Its Ads at Young Digital Devotees

Heineken Aims Its Ads at Young Digital Devotees – NY Times

“A WORLDWIDE initiative by the Dutch brewer Heineken to embrace nontraditional methods of delivering pitches to consumers has been deemed successful enough to continue.A WORLDWIDE initiative by the Dutch brewer Heineken to embrace nontraditional methods of delivering pitches to consumers has been deemed successful enough to continue.”


Study: Online Video Ads Beat TV Ads In Viewer Recall

Study: Online Video Ads Beat TV Ads in Viewer Recall – MediaPost

“Viewers pay more attention to online video ads than to traditional TV commercials and also recall them better, according to new research that utilized Affectiva’s facial tracking algorithms and second-by-second biometric modeling of cognition, excitement and stress levels. “


Networks try a Social Media Spin at the Upfronts

Networks Try a Social Media Spin at the Upfronts – NY Times

“At almost every turn this week, television networks are talking about being liked — not only in the ratings, but also on Facebook and Twitter.”


Bot-Breakdown: Deconstructing a Twitter-Spam Marketing Campaign

Bot-Breakdown: Deconstructing a Twitter-Spam Marketing Campaign  – Wired

Phony Twitter pages. Scam?


TV Networks Expect a Jump in Spending Commercials

TV Networks Expect a Jump in Spending on Commercials – NY Times

“Fox is the only television network that broadcasts “Glee,” but just about every network is gleeful as this week begins.”


Apple Brings Conde Nast Aboard the Subscription Bandwagon, Starting with the New Yorker – AllThingsD

Apple Brings Conde Nast Aboard the Subscription Bandwagon, Starting with the New Yorker – AllThingsD

“Apple is winning over the big publishers. Last week, Hearst Corp. said it planned to start selling its magazines using Apple’s new iTunes subscription service. Now rival Conde Nast is actually doing it, via the publisher’s New Yorker title.”