Heineken Aims Its Ads at Young Digital Devotees

Heineken Aims Its Ads at Young Digital Devotees – NY Times

“A WORLDWIDE initiative by the Dutch brewer Heineken to embrace nontraditional methods of delivering pitches to consumers has been deemed successful enough to continue.A WORLDWIDE initiative by the Dutch brewer Heineken to embrace nontraditional methods of delivering pitches to consumers has been deemed successful enough to continue.”

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