A Direct Approach to Disaster Relief from Procter & Gamble

A Direct Approach to Disaster Relief from Procter & Gamble – NY Times

“Many companies have donated money and goods in the wake of the tornado that devastated Joplin, Mo., and left at least 138 people dead. But in addition to donating to disaster relief groups, Procter & Gamble, the consumer goods giant, is taking the unusual approach of providing disaster relief directly.”

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