More than Virtual: Marketing the Total Brand ‘Experience’

More than Virtual: Marketing the Total Brand ‘Experience’ – Knowledge@Wharton

“What does the annual Thanksgiving Day parade that Macy’s has been holding for the past 85 years in New York City have to do with the newfangled world of online marketing? More than many people think, according to Joe Feczko, the company’s senior vice president of innovation, integration and marketing.”

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