How Social Media Is Changing Paid, Earned & Owned Media

How Social Media Is Changing Paid, Earned & Owned Media – Mashable

“Those in the marketing and agency world are privy to the buzzwords “paid,” “earned” and owned.” Traditionally, they stand for the different types of media and can be easily broken down like this:

  • Paid: Buying a 30-second Super Bowl spot
  • Earned: Coverage on Mashable
  • Owned: Your company’s website”
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