Playing the Ad Game in the Age of Print-Plus

Playing the Ad Game in the Age of Print-Plus – WWD Media

“With only a few weeks to go before fashion magazines close their all-important September issues, media buyers are using those words to implore magazine publishers to think big if they want to win the business of their clients. And they’re playing a game of chicken — waiting longer and longer to commit to buying an ad.”

Advertisements


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s