Defining Social Commerce: A Tale of Three Conversations

Defining Social Commerce: A Tale of Three Conversations – ReadWriteWeb

“Everyone, especially Wall Street, is standing up to salute social commerce. Look at the IPO pipeline – LinkedIn, Groupon, Zynga, Living Social. But despite all this attention, the definition of social commerce is fuzzy at best. How do we know if these companies will win, if we can’t even agree on what it is?”

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