Another Reason Facebook Wants Identities: Commerce

Another Reason Facebook Wants Identities: Commerce – TechCrunch

“Last week, Facebook’s marketing head, Randi Zuckerberg, caused a stir when she asserted that online anonymity has to go away. But the reason large, powerful networks are pushing for a world in which our verified and authenticated identities exist online isn’t simply to stop cyber-bullying and to create incentives for users to behave more nicely. This is about money. Part of the company’s drive is also to help users leverage their online identities to transform and accelerate online commerce.”

Advertisements


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s