New Retail Strategies: Offering a Better Fit for Today’s Careful Consumers

New Retail Strategies: Offering a Better Fit for Today’s Careful Consumers – Knowledge@Wharton

“In many ways, it’s a retail story that never changes, says Wharton marketing professor Leonard Lodish: ‘Retailers that really solve problems and delight consumers in ways that other retailers can’t … do very well.'”

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