What Media Companies Can Learn from Walmart

What Media Companies Can Learn from Walmart – GigaOM

“As reported in a number of places, Walmart has acquired OneRiot: a startup that originally tried to do social search before pivoting to focus on social advertising. OneRiot joins a unit called Walmart Labs, which the giant retailer created earlier this year with the acquisition of a company called Kosmix. Why should media companies (or anyone else, for that matter) find this interesting? Because what drove Walmart to make these acquisitions and create Walmart Labs is the same thing that plenty of other companies, and particularly media entities, should be interested in: making sense of all the data coming in from users on social networks and their sharing activity.”

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