The Rise of Social Advertising

The Rise of Social Advertising – Brian Solis

“We are entering the beginning of the end of the destination web as we have known it. Consumers increasingly spend time in social networks and less in their email inboxes and visiting traditional websites. As such, brands continue to race to social media sites in the hopes of connecting with consumers when their attention is focused on conversations relevant to those brands. Part of the challenge however, is earning the attention of consumers not just once, but also building a relationship with them over time.”

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Vogue Casts 1,000 ‘Influencers’ for Network

Vogue Casts 1,000 ‘Influencers’ for Network – AdWeek

“It’s not enough that a brand like Vogue can sway people to buy certain products by virtue of its clout. Brands today want to use the magazine’s readers to spread the word about their products.”


Playing the Ad Game in the Age of Print-Plus

Playing the Ad Game in the Age of Print-Plus – WWD Media

“With only a few weeks to go before fashion magazines close their all-important September issues, media buyers are using those words to implore magazine publishers to think big if they want to win the business of their clients. And they’re playing a game of chicken — waiting longer and longer to commit to buying an ad.”


TV Advertising Is Begging for Disruption… But It’s Getting Insanely Complicated

TV Advertising Is Begging for Disruption… But It’s Getting Insanely Complicated – Business Insider

“Television advertising is the biggest sector of the U.S. ad market, so it’s easy to see why Internet ad companies would want to steal some of that spending. With online video growing, and “connected” living room gadgets getting better, they’re even “where the puck is going,” tech-wise.”


Cable Television Gaining in Advertising Revenue, But Not Political Dollars

Cable Television Gaining in Advertising Revenue, But Not Political Dollars – LA Times

“Boasting popular sporting events and original entertainment shows, cable programmers long ago surpassed the broadcast networks in viewers.

Now they are beginning to close the advertising-revenue divide.”


The Mysterious Boxes that Are Popping Up Everywhere

The Mysterious Boxes that Are Popping Up Everywhere – LA Times

“The square patterns found in the corner of print ads, in store aisles and elsewhere can be scanned by consumers’ smartphones and tablet computers to open a Web page, play a video or even place a call.”


More than Virtual: Marketing the Total Brand ‘Experience’

More than Virtual: Marketing the Total Brand ‘Experience’ – Knowledge@Wharton

“What does the annual Thanksgiving Day parade that Macy’s has been holding for the past 85 years in New York City have to do with the newfangled world of online marketing? More than many people think, according to Joe Feczko, the company’s senior vice president of innovation, integration and marketing.”