Playing the Ad Game in the Age of Print-Plus – WWD Media
“With only a few weeks to go before fashion magazines close their all-important September issues, media buyers are using those words to implore magazine publishers to think big if they want to win the business of their clients. And they’re playing a game of chicken — waiting longer and longer to commit to buying an ad.”
“Television advertising is the biggest sector of the U.S. ad market, so it’s easy to see why Internet ad companies would want to steal some of that spending. With online video growing, and “connected” living room gadgets getting better, they’re even “where the puck is going,” tech-wise.”
“Boasting popular sporting events and original entertainment shows, cable programmers long ago surpassed the broadcast networks in viewers.
Now they are beginning to close the advertising-revenue divide.”
“The square patterns found in the corner of print ads, in store aisles and elsewhere can be scanned by consumers’ smartphones and tablet computers to open a Web page, play a video or even place a call.”
More than Virtual: Marketing the Total Brand ‘Experience’ – Knowledge@Wharton
“What does the annual Thanksgiving Day parade that Macy’s has been holding for the past 85 years in New York City have to do with the newfangled world of online marketing? More than many people think, according to Joe Feczko, the company’s senior vice president of innovation, integration and marketing.”