The Mysterious Boxes that Are Popping Up Everywhere

The Mysterious Boxes that Are Popping Up Everywhere – LA Times

“The square patterns found in the corner of print ads, in store aisles and elsewhere can be scanned by consumers’ smartphones and tablet computers to open a Web page, play a video or even place a call.”

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Now to Sell Advertisers on Tablets – NY Times

Now to Sell Advertisers on Tablets – NY Times

“If you wanted to get your message in front of a reader of The New Yorker, it would cost you $141,174 for a full-page ad in the magazine’s glossy pages. What would it be worth to reach the same reader if he or she were on an iPad? More, less or the same?”


Using Mobile Phones to Capture Customer Experiences – Harvard Business Review

Using Mobile Phones to Capture Customer Experiences – Harvard Business Review

“Consumers take less notice of your marketing campaigns, listening instead to the experience of other customers, online and offline, and doing their own research.”


Retailers Retool Sites to Ease Mobile Shopping – NY Times

Retailers Retool Sites to Ease Mobile Shopping – NY Times

“Retailers who once envisioned a vast new market of mobile shoppers eagerly hitting “buy” on their cellphones have run headlong into a harsh reality: their customers are all thumbs.”


GroupMe Brings Brands into the Conversation – TechCrunch

GroupMe Brings Brands into the Conversation – TechCrunch

“As group texting apps like GroupMe gain popularity, people are using them to create ad hoc, private social networks among a handful of friends.”


Google Brings Shopper App to the iPhone – ReadWriteWeb

Google Brings Shopper App to the iPhone – ReadWriteWeb

“When Google released Google Shopper last year, we asked “Is there any business Google doesn’t want to be in?” The simple answer, of course, is “no” and now the company is bringing this same shopping app to the iPhone.”


10 Mobile Trends for 2011 – ReadWriteMobile

10 Mobile Trends for 2011 – ReadWriteMobile

“In its annual mobile technology report, Forrester Research has outlined the trends it expects to see in the coming year. Technologies like 4G and LTE, Near Field Communication (NFC), barcodes and augmented reality will see increasing amounts of hype in 2011, and the use of mobile/social/location combinations will soar, the report says.”