The Kingdom and the Paywall

The Kingdom and the Paywall – New York

“Some people thought that on Arthur Sulzberger Jr.’s watch, the New York Times could actually become extinct. They might need to issue a correction.”

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Playing the Ad Game in the Age of Print-Plus

Playing the Ad Game in the Age of Print-Plus – WWD Media

“With only a few weeks to go before fashion magazines close their all-important September issues, media buyers are using those words to implore magazine publishers to think big if they want to win the business of their clients. And they’re playing a game of chicken — waiting longer and longer to commit to buying an ad.”


Apple Brings Conde Nast Aboard the Subscription Bandwagon, Starting with the New Yorker – AllThingsD

Apple Brings Conde Nast Aboard the Subscription Bandwagon, Starting with the New Yorker – AllThingsD

“Apple is winning over the big publishers. Last week, Hearst Corp. said it planned to start selling its magazines using Apple’s new iTunes subscription service. Now rival Conde Nast is actually doing it, via the publisher’s New Yorker title.”


Now to Sell Advertisers on Tablets – NY Times

Now to Sell Advertisers on Tablets – NY Times

“If you wanted to get your message in front of a reader of The New Yorker, it would cost you $141,174 for a full-page ad in the magazine’s glossy pages. What would it be worth to reach the same reader if he or she were on an iPad? More, less or the same?”


The New Yorker Uses a ‘Like-Gate’ to Find Fans of Long-Form Journalism on Facebook – Poynter

The New Yorker Uses a ‘Like-Gate’ to Find Fans of Long-Form Journalism on Facebook – Poynter

“The New Yorker is experimenting with Facebook this week, making a 12,000-word piece by Jonathan Franzen free behind a “like-gate” for a limited time.”


The New York Times’ Paywall Gamble – The Daily Beast

The New York Times’ Paywall Gamble – The Daily Beast

“Digital access to the Gray Lady will soon start at $15 every four weeks. Howard Kurtz on the newspaper’s plan to get affluent readers to pay while not shutting out the masses. Read about it (free!) here.”


New York Times Launching Gilt/Groupon Clone This Month – AllThingsD

New York Times Launching Gilt/Groupon Clone This Month – AllThingsD

“This one was inevitable: The New York Times is readying its own Groupon-like e-commerce offering, which will launch at the end of this month.”