Want to Rent out that Spare Room? The Growing Popularity of ‘Collaborative Consumption’

Want to Rent out that Spare Room? The Growing Popularity of ‘Collaborative Consumption’ – Knowledge@Wharton

“The founders of Internet startup Airbnb were accustomed to rejection. Joe Gebbia, Brian Chesky and Nathan Blecharczyk peddled to venture capitalists their idea for using the Internet to help people rent out a room, or even a couch, to frugal travelers. All of the venture capitalists took a pass. But after receiving funding as well as mentoring from incubator Y Combinator in 2009, the startup exploded.”

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The Rise of Social Advertising

The Rise of Social Advertising – Brian Solis

“We are entering the beginning of the end of the destination web as we have known it. Consumers increasingly spend time in social networks and less in their email inboxes and visiting traditional websites. As such, brands continue to race to social media sites in the hopes of connecting with consumers when their attention is focused on conversations relevant to those brands. Part of the challenge however, is earning the attention of consumers not just once, but also building a relationship with them over time.”


Vogue Casts 1,000 ‘Influencers’ for Network

Vogue Casts 1,000 ‘Influencers’ for Network – AdWeek

“It’s not enough that a brand like Vogue can sway people to buy certain products by virtue of its clout. Brands today want to use the magazine’s readers to spread the word about their products.”


Defining Social Commerce: A Tale of Three Conversations

Defining Social Commerce: A Tale of Three Conversations – ReadWriteWeb

“Everyone, especially Wall Street, is standing up to salute social commerce. Look at the IPO pipeline – LinkedIn, Groupon, Zynga, Living Social. But despite all this attention, the definition of social commerce is fuzzy at best. How do we know if these companies will win, if we can’t even agree on what it is?”


How Google+ Will Balkanize your Social Life

How Google+ Will Balkanize your Social Life – Technology Review

“Google launched its Facebook competitor, Google+, just over a week ago now. Even though sign-ups have so far been limited to a fraction of Facebook’s 750 million users, it already appears that, for a lot of people, Google+ will become the other social network they need to use. Why? Because a significant fraction of their friends will force them to. “


Web 3.0: The ‘Social Wave’ and How It Disrupts the Internet

Web 3.0: The ‘Social Wave’ and How It Disrupts the Internet – Knowledge@Wharton

“As far as Travis Katz is concerned, it is impossible to name the single best hotel in Cabo San Lucas or the absolute tastiest cheesesteak in Philadelphia.

It’s not that Katz, founder and CEO of travel recommendations site Gogobot, has doubts about the quality of these products. It’s that the answer “depends very much on who is asking the question.” And according to speakers at the recent Wharton Global Alumni Forum in San Franciso, that basic fact is at the root of the next wave of disruption to hit the Internet.”


How Social Media Is Changing Paid, Earned & Owned Media

How Social Media Is Changing Paid, Earned & Owned Media – Mashable

“Those in the marketing and agency world are privy to the buzzwords “paid,” “earned” and owned.” Traditionally, they stand for the different types of media and can be easily broken down like this:

  • Paid: Buying a 30-second Super Bowl spot
  • Earned: Coverage on Mashable
  • Owned: Your company’s website”