Corporations: Pillars of the Community?

Corporations: Pillars of the Community? – Huffington Post

“There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy.

But there’s another community movement happening right alongside the new digital neighborhoods: the huge uptick in building brick-and-mortar communities and in all things local.”

 


A Direct Approach to Disaster Relief from Procter & Gamble

A Direct Approach to Disaster Relief from Procter & Gamble – NY Times

“Many companies have donated money and goods in the wake of the tornado that devastated Joplin, Mo., and left at least 138 people dead. But in addition to donating to disaster relief groups, Procter & Gamble, the consumer goods giant, is taking the unusual approach of providing disaster relief directly.”


For Pepsi, a Business Decision with social Benefit – NY Times

For Pepsi, a Business Decision with social Benefit – NY Times

“SAN GABRIEL, Mexico — In the past, farmers would make the dangerous trek north from this tiny town hidden in the rugged folds of the Jalisco mountain range to the United States, hoping to earn enough money doing odd jobs to cover debts incurred while cultivating the small plots of land that have been in their families for generations.”


Bacardi Gets Serious About Social Responsibility – Business Insider

Bacardi Gets Serious About Social Responsibility – Business Insider

“Bermuda- based Bacardi is putting its best foot forward on the social responsibility front.”


Fashion or Strategy? Why Firms Are Jumping on the Sustainability Bandwagon – Knowledge@Wharton

Fashion or Strategy? Why Firms Are Jumping on the Sustainability Bandwagon – Knowledge@Wharton

“If building a sustainable enterprise was a fashionable trend five years ago, today it is a business imperative. Forward-looking corporations have figured out that a focus on environmental, social and governmental (ESG) factors is not just a bid to burnish their image, but rather it is a necessity in today’s marketplace. And if done well, it is a true competitive advantage.”


Support for Do-Good Ads (Skepticism, Too) – NY Times

Support for Do-Good Ads (Skepticism, Too) – NY Times

“An annual survey on cause marketing — by which advertisers seek to do well by doing good — shows growing support for the practice, along with increased skepticism.”


Global Business Leaders Can Help Drive Positive Social Outcomes – Huffington Post

Global Business Leaders Can Help Drive Positive Social Outcomes – Huffington Post

“With global markets in turmoil, governments around the world have been busy putting out the fires of market-originated crises and laying the groundwork to rebuild in their aftermath.”