Apple’s Next Big Conquest: Business

Apple’s Next Big Conquest: Business – FastCompany

“Take a peep into any corporate office, and you’re likely to see the vast majority–if not all–employees from the CEO down to interns tapping away on a Dell or HP or Toshiba Windows PC. Not Macs. Of course, it’s stratified by industry and Apple’s traditional stronghold in the creative arts businesses is still intact. But Apple seems to have big plans to change all this, with its Mac business boosted by the iPad and iPhone.”


Study: Online Video Ads Beat TV Ads In Viewer Recall

Study: Online Video Ads Beat TV Ads in Viewer Recall – MediaPost

“Viewers pay more attention to online video ads than to traditional TV commercials and also recall them better, according to new research that utilized Affectiva’s facial tracking algorithms and second-by-second biometric modeling of cognition, excitement and stress levels. “