The Rise of Social Advertising

The Rise of Social Advertising – Brian Solis

“We are entering the beginning of the end of the destination web as we have known it. Consumers increasingly spend time in social networks and less in their email inboxes and visiting traditional websites. As such, brands continue to race to social media sites in the hopes of connecting with consumers when their attention is focused on conversations relevant to those brands. Part of the challenge however, is earning the attention of consumers not just once, but also building a relationship with them over time.”


Another Reason Facebook Wants Identities: Commerce

Another Reason Facebook Wants Identities: Commerce – TechCrunch

“Last week, Facebook’s marketing head, Randi Zuckerberg, caused a stir when she asserted that online anonymity has to go away. But the reason large, powerful networks are pushing for a world in which our verified and authenticated identities exist online isn’t simply to stop cyber-bullying and to create incentives for users to behave more nicely. This is about money. Part of the company’s drive is also to help users leverage their online identities to transform and accelerate online commerce.”

Even Marked Up, Luxury Goods Fly Off Shelves

Even Marked Up, Luxury Goods Fly Off Shelves – NY Times

“Nordstrom has a waiting list for a Chanel sequined tweed coat with a $9,010 price. Neiman Marcus has sold out in almost every size of Christian Louboutin “Bianca” platform pumps, at $775 a pair. Mercedes-Benz said it sold more cars last month in the United States than it had in any July in five years.”

Sidestepping Apple: From Amazon to Conde Nast, Companies Rethink App Strategies

Sidestepping Apple: From Amazon to Conde Nast, Companies Rethink App Strategies – Wired

“We all knew that once Apple starting enforcing new rules for in-app purchases, it would change how media companies do business on the iPhone and iPad. Now, we’re beginning to see just what that looks like for companies trying to avoid giving a 30 percent cut to Cupertino.”

The Kingdom and the Paywall

The Kingdom and the Paywall – New York

“Some people thought that on Arthur Sulzberger Jr.’s watch, the New York Times could actually become extinct. They might need to issue a correction.”

Apple’s Next Big Conquest: Business

Apple’s Next Big Conquest: Business – FastCompany

“Take a peep into any corporate office, and you’re likely to see the vast majority–if not all–employees from the CEO down to interns tapping away on a Dell or HP or Toshiba Windows PC. Not Macs. Of course, it’s stratified by industry and Apple’s traditional stronghold in the creative arts businesses is still intact. But Apple seems to have big plans to change all this, with its Mac business boosted by the iPad and iPhone.”

This Is What Twitter Commerce Might Look Like

This Is What Twitter Commerce Might Look Like – Business Insider

“Twitter CEO Dick Costolo believes that commerce is a big way Twitter can make money. He’s right. The question is how.”