Bargains on Flash Sites Serve a Long-Range View
Posted: June 23, 2011 Filed under: Digital Leave a commentBargains on Flash Sites Serve a Long-Range View – NY Times
“Flash sale Web sites, a thriving e-commerce trend to promote limited-time sales, started as a way for brands to unload excess inventory in a controlled, high-end place. But now they have become something else: a way to advertise and find new customers, many of whom visit the sites of the brands and buy full-price merchandise soon after the sales. “
Cable Television Gaining in Advertising Revenue, But Not Political Dollars
Posted: June 23, 2011 Filed under: Advertising, Television Leave a commentCable Television Gaining in Advertising Revenue, But Not Political Dollars – LA Times
“Boasting popular sporting events and original entertainment shows, cable programmers long ago surpassed the broadcast networks in viewers.
Now they are beginning to close the advertising-revenue divide.”
Why Content Isn’t King
Posted: June 20, 2011 Filed under: Other Leave a commentWhy Content Isn’t King – The Atlantic
“Netflix famously engenders fierce loyalty from its ever-growing customer base. This year, it even beat out reigning champion Apple, among 528 other brands, in Brand Keys’ annual survey of customer loyalty. In more-rarefied circles, however, the company provokes equally intense but quite different emotional reactions. Among traditional-media executives and investors who like to bet on the fall of high-flying stocks, Netflix’s continual share-price appreciation and accelerating subscriber growth have sparked aggravation and even anger.”
P&G Opens Facebook Stores, Paving the Way for Facebook’s Next Billion Dollar Business
Posted: June 20, 2011 Filed under: Retail Leave a commentP&G Opens Facebook Stores, Paving the Way for Facebook’s Next Billion Dollar Business – Business Insider
“Procter & Gamble is opening 6 Facebook stores, Social Commerce Today writes.This is a big sign that what we’ve been writing about, the arrival of commerce on Facebook, is coming in a big way. P&G, which owns brands like Gillette and Tide, is the ultimate consumer goods company.”
The Mysterious Boxes that Are Popping Up Everywhere
Posted: June 20, 2011 Filed under: Advertising, Mobile Leave a commentThe Mysterious Boxes that Are Popping Up Everywhere – LA Times
“The square patterns found in the corner of print ads, in store aisles and elsewhere can be scanned by consumers’ smartphones and tablet computers to open a Web page, play a video or even place a call.”
Corporations: Pillars of the Community?
Posted: June 9, 2011 Filed under: Sustainability Leave a commentCorporations: Pillars of the Community? – Huffington Post
“There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy.
But there’s another community movement happening right alongside the new digital neighborhoods: the huge uptick in building brick-and-mortar communities and in all things local.”
A Direct Approach to Disaster Relief from Procter & Gamble
Posted: June 9, 2011 Filed under: Sustainability Leave a commentA Direct Approach to Disaster Relief from Procter & Gamble – NY Times
“Many companies have donated money and goods in the wake of the tornado that devastated Joplin, Mo., and left at least 138 people dead. But in addition to donating to disaster relief groups, Procter & Gamble, the consumer goods giant, is taking the unusual approach of providing disaster relief directly.”
More than Virtual: Marketing the Total Brand ‘Experience’
Posted: June 9, 2011 Filed under: Advertising Leave a commentMore than Virtual: Marketing the Total Brand ‘Experience’ – Knowledge@Wharton
“What does the annual Thanksgiving Day parade that Macy’s has been holding for the past 85 years in New York City have to do with the newfangled world of online marketing? More than many people think, according to Joe Feczko, the company’s senior vice president of innovation, integration and marketing.”
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