@Twitter Users #Fail as Branding Automatons – Wired

@Twitter Users #Fail as Branding Automatons – Wired

“Just about everything people say on Twitter is public, offering marketers a rare chance to listen in on what folks are saying about their brands, and to trumpet their messages to the masses.”

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Times Square Billboard Crowdsources Content, Disrupts Reality – True/Slant

Times Square Billboard Crowdsources Content, Disrupts Reality – True/Slant

“In the halcyon days of advertising, digital billboards would have been viewed as grotesque and intrusive, an affront to the delicate sensibilities of American consumers — an audience that once held great sway in the minds of corporate leadership.”


Google, Facebook, Ask.com Want to Answer your Questions – LA Times

Google, Facebook, Ask.com Want to Answer your Questions – LA Times

“Who has the best answers? The Web wants to search your brain to find out”


Is CSR Evil – Huffington Post

Is CSR Evil – Huffington Post

“Is corporate social responsibility to blame for the oil spill in the Gulf or for the meltdown of the global financial system in late 2008? This accusation has been made by our friend Chrystia Freeland, the editor at large of Thomson Reuters, in the Washington Post.”


Old Spice Guy – Innovation Must Lead to Results – Innovation Leadership Network

Old Spice Guy – Innovation Must Lead to Results – Innovation Leadership Network

“I love the Old Spice Guy as much as the next man (which means, of course, that I enjoy his commercials greatly in a shared spirit of manliness and a joint appreciation of expensive magnifying glasses). The original commercial is inventive and funny, and the social-media-based campaign that they ran last week is enormously innovative.”


How the Fashion Magazine Industry Plans to Profit from Digital This Fall – Mashable!

How the Fashion Magazine Industry Plans to Profit from Digital This Fall – Mashable!

“After collectively losing nearly a quarter of their ad pages in 2009, fashion magazines are poised to make a big comeback in ad sales in 2010 — but the recovered revenue may not come from print sales.”


Frontiers of Collaboration: The Evolution of Social Networking – Knowledge@Wharton

Frontiers of Collaboration: The Evolution of Social Networking – Knowledge@Wharton

“Social networking tools such as Twitter and the emerging Google Wave web application are taking individuals and organizations to the frontiers of real-time communication and collaboration. The technology has the potential to make it easier to discover and share information, interact with others, and decide what to buy or do.”