Times Square Billboard Crowdsources Content, Disrupts Reality – True/Slant
Posted: July 26, 2010 Filed under: Advertising Comments Off on Times Square Billboard Crowdsources Content, Disrupts Reality – True/SlantTimes Square Billboard Crowdsources Content, Disrupts Reality – True/Slant
“In the halcyon days of advertising, digital billboards would have been viewed as grotesque and intrusive, an affront to the delicate sensibilities of American consumers — an audience that once held great sway in the minds of corporate leadership.”
Is CSR Evil – Huffington Post
Posted: July 19, 2010 Filed under: Sustainability Comments Off on Is CSR Evil – Huffington PostIs CSR Evil – Huffington Post
“Is corporate social responsibility to blame for the oil spill in the Gulf or for the meltdown of the global financial system in late 2008? This accusation has been made by our friend Chrystia Freeland, the editor at large of Thomson Reuters, in the Washington Post.”
Old Spice Guy – Innovation Must Lead to Results – Innovation Leadership Network
Posted: July 19, 2010 Filed under: Advertising Comments Off on Old Spice Guy – Innovation Must Lead to Results – Innovation Leadership NetworkOld Spice Guy – Innovation Must Lead to Results – Innovation Leadership Network
“I love the Old Spice Guy as much as the next man (which means, of course, that I enjoy his commercials greatly in a shared spirit of manliness and a joint appreciation of expensive magnifying glasses). The original commercial is inventive and funny, and the social-media-based campaign that they ran last week is enormously innovative.”
How the Fashion Magazine Industry Plans to Profit from Digital This Fall – Mashable!
Posted: July 19, 2010 Filed under: Print Comments Off on How the Fashion Magazine Industry Plans to Profit from Digital This Fall – Mashable!How the Fashion Magazine Industry Plans to Profit from Digital This Fall – Mashable!
“After collectively losing nearly a quarter of their ad pages in 2009, fashion magazines are poised to make a big comeback in ad sales in 2010 — but the recovered revenue may not come from print sales.”
Smaller cable TV packages would be good for consumers, but a la carte pricing would be better – LA Times
Posted: July 12, 2010 Filed under: Television Comments Off on Smaller cable TV packages would be good for consumers, but a la carte pricing would be better – LA TimesSmaller cable TV packages would be good for consumers, but a la carte pricing would be better – LA Times
“The idustry may finally be responding to the threat of cut-rate online alternatives.”
Mobile Web Use and the Digital Divide – NY Times
Posted: July 12, 2010 Filed under: Mobile Comments Off on Mobile Web Use and the Digital Divide – NY TimesMobile Web Use and the Digital Divide – NY Times
“The image of the affluent and white cellphone owner as the prototypical mobile Web user seems to be a mistaken one, according to a report published Wednesday by the Pew Research Center’s Internet and American Life Center.”
Don’t Look for a TV in Television’s Future – NY Times
Posted: July 5, 2010 Filed under: Television Comments Off on Don’t Look for a TV in Television’s Future – NY TimesDon’t Look for a TV in Television’s Future – NY Times
“I have seen the future of television, and it doesn’t involve a television.”
Havas Media Must Reads 