Targeted TV Ads Set To Takeoff – Wall Street Journal
Posted: December 20, 2010 Filed under: Advertising, Television Comments Off on Targeted TV Ads Set To Takeoff – Wall Street JournalTargeted TV Ads Set To Takeoff – Wall Street Journal
“After years of promises and false starts, TV commercials targeted at individual homes may finally be ready for prime time. “
10 Precitions for the News Media in 2011 – Mashable
Posted: December 20, 2010 Filed under: Other Comments Off on 10 Precitions for the News Media in 2011 – Mashable10 Precitions for the News Media in 2011 – Mashable
“”In many ways, 2010 was finally the year of mobile for news media, and especially so if you consider the iPad a mobile device.”
Advertising: The Myth of Fast-Fowarding Past the Ads – NY Times
Posted: December 20, 2010 Filed under: Advertising, Television Comments Off on Advertising: The Myth of Fast-Fowarding Past the Ads – NY TimesAdvertising: The Myth of Fast-Fowarding Past the Ads – NY Times
“ZOMBIES attacked during a commercial break on the AMC zombie drama “The Walking Dead” last month. The flesh eaters were just about to feast on a man and woman when rescue came in the form of the Toyota Corolla, the subject of the 30-second spot.”
Tapping Consumers Minitrends: Predicitions for 2011 – Huffington Post
Posted: December 13, 2010 Filed under: Other Comments Off on Tapping Consumers Minitrends: Predicitions for 2011 – Huffington PostTapping Consumers Minitrends: Predicitions for 2011 – Huffington Post (Marian Salzman, Euro RSCG Worldwide PR)
“How does a trend get legs? Some trends start small and grow elephantine as if by force of nature, like the rise of women in power and the strength of Asia, both unstoppable trends here for the long term. Others, especially the ones that really spell opportunity for innovators, can need nudges — as well as that special brand of foresight that always looks prescient in retrospect.”
TrialPay Brings Advertising to Online CheckOut Line – AllThingsD
Posted: December 13, 2010 Filed under: Advertising Comments Off on TrialPay Brings Advertising to Online CheckOut Line – AllThingsDTrialPay Brings Advertising to Online CheckOut Line – AllThingsD
“TrialPay is bringing the concept of enticing shoppers with the latest tabloid magazine, a pack of gum or a Snickers bar from the line at the grocery store to the online checkout world.”
Apple Launches iAds on iPads: Will It Be a Hit or a Flop – paidContent
Posted: December 13, 2010 Filed under: Advertising, Digital Comments Off on Apple Launches iAds on iPads: Will It Be a Hit or a Flop – paidContentApple Launches iAds on iPads: Will It Be a Hit or a Flop – paidContent
“”Apple’s iAd advertising platform hit the iPad today with an ad that perfectly matches up with the pluses and minuses of the Apple (NSDQ: AAPL) system.”
Growth in Virtual Gatherings Offers Marketing Opportunities – NY Times
Posted: December 6, 2010 Filed under: Advertising, Digital Comments Off on Growth in Virtual Gatherings Offers Marketing Opportunities – NY TimesGrowth in Virtual Gatherings Offers Marketing Opportunities – NY Times
“MIKE LESTER, chief executive of a transportation software company on the outskirts of Minneapolis, mingles with the best in his industry — virtually, that is.”