Targeted TV Ads Set To Takeoff – Wall Street Journal

Targeted TV Ads Set To Takeoff – Wall Street Journal

“After years of promises and false starts, TV commercials targeted at individual homes may finally be ready for prime time. “

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10 Precitions for the News Media in 2011 – Mashable

10 Precitions for the News Media in 2011 – Mashable

“”In many ways, 2010 was finally the year of mobile for news media, and especially so if you consider the iPad a mobile device.”


Advertising: The Myth of Fast-Fowarding Past the Ads – NY Times

Advertising: The Myth of Fast-Fowarding Past the Ads – NY Times

“ZOMBIES attacked during a commercial break on the AMC zombie drama “The Walking Dead” last month. The flesh eaters were just about to feast on a man and woman when rescue came in the form of the Toyota Corolla, the subject of the 30-second spot.”


Tapping Consumers Minitrends: Predicitions for 2011 – Huffington Post

Tapping Consumers Minitrends: Predicitions for 2011 – Huffington Post (Marian Salzman, Euro RSCG Worldwide PR)

“How does a trend get legs? Some trends start small and grow elephantine as if by force of nature, like the rise of women in power and the strength of Asia, both unstoppable trends here for the long term. Others, especially the ones that really spell opportunity for innovators, can need nudges — as well as that special brand of foresight that always looks prescient in retrospect.”


TrialPay Brings Advertising to Online CheckOut Line – AllThingsD

TrialPay Brings Advertising to Online CheckOut Line – AllThingsD

“TrialPay is bringing the concept of enticing shoppers with the latest tabloid magazine, a pack of gum or a Snickers bar from the line at the grocery store to the online checkout world.”


Apple Launches iAds on iPads: Will It Be a Hit or a Flop – paidContent

Apple Launches iAds on iPads: Will It Be a Hit or a Flop – paidContent

“”Apple’s iAd advertising platform hit the iPad today with an ad that perfectly matches up with the pluses and minuses of the Apple (NSDQ: AAPL) system.”


Six Social Media Trends for 2011 – HBR

Six Social Media Trends for 2011 – HBR

“It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts.”