YouTube Starts to Look Like a TV Network
Posted: July 18, 2011 Filed under: Digital, Television Leave a commentYouTube Starts to Look Like a TV Network – AdWeek
“YouTube may be a technology company at heart, but more and more it speaks the language of traditional TV programmers. The site is unveiling a new deal today with sponsors Dell and AMD to live stream two music festivals: Lollapalooza, during the first week in August, and Austin City Limits in mid-September. The first day of the Lollapalooza festival will be carried on the YouTube’s front page, which has a daily viewership in the U.S. of 50 million people.”
TV Advertising Is Begging for Disruption… But It’s Getting Insanely Complicated
Posted: July 7, 2011 Filed under: Advertising, Television Leave a commentTV Advertising Is Begging for Disruption… But It’s Getting Insanely Complicated – Business Insider
“Television advertising is the biggest sector of the U.S. ad market, so it’s easy to see why Internet ad companies would want to steal some of that spending. With online video growing, and “connected” living room gadgets getting better, they’re even “where the puck is going,” tech-wise.”
Cable Television Gaining in Advertising Revenue, But Not Political Dollars
Posted: June 23, 2011 Filed under: Advertising, Television Leave a commentCable Television Gaining in Advertising Revenue, But Not Political Dollars – LA Times
“Boasting popular sporting events and original entertainment shows, cable programmers long ago surpassed the broadcast networks in viewers.
Now they are beginning to close the advertising-revenue divide.”
TV Networks Expect a Jump in Spending Commercials
Posted: May 19, 2011 Filed under: Advertising, Television Leave a commentTV Networks Expect a Jump in Spending on Commercials – NY Times
“Fox is the only television network that broadcasts “Glee,” but just about every network is gleeful as this week begins.”
TV Everywhere? Cable on the Net Isn’t There Yet – Time
Posted: May 2, 2011 Filed under: Digital, Television Leave a commentTV Everywhere? Cable on the Net Isn’t There Yet – Time
“I just want access to all the channels and shows I pay my cable company a princely sum for each month, whenever and wherever I want to watch them, on all the gizmos I own.”
Internet-Connected-TV Sales to Skyrocket – LA Times
Posted: April 25, 2011 Filed under: Digital, Television Leave a commentInternet-Connected-TV Sales to Skyrocket – LA Times
“Sales of Internet-connected TVs are set to boom, but not so much in the United States.”
What Recession? Big 5 Broadcast Network Set for Upfront Windfall – The Wrap
Posted: April 25, 2011 Filed under: Advertising, Television Leave a commentWhat Recession? Big 5 Broadcast Network Set for Upfront Windfall – The Wrap
“The economy may still in the dumper, and ratings are down about 10 percent, but the demand for broadcast television advertising could be at an all time high.”
TV Ad Spending Still Tops, but Web Growing Fast: Study – Wired
Posted: March 28, 2011 Filed under: Advertising, Television Comments Off on TV Ad Spending Still Tops, but Web Growing Fast: Study – WiredTV Ad Spending Still Tops, but Web Growing Fast: Study – Wired
“Here’s a real shocker that I know you’ll find hard to believe: televison is the most popular medium in the United States.”
TV’s Next Wave: Turning In to You – Wall Street Journal
Posted: March 7, 2011 Filed under: Television Comments Off on TV’s Next Wave: Turning In to You – Wall Street JournalTV’s Next Wave: Turning In to You – Wall Street Journal
“Data-gathering firms and technology companies are aggressively matching people’s TV-viewing behavior with other personal data—in some cases, prescription-drug records obtained from insurers—and using it to help advertisers buy ads targeted to shows watched by certain kinds of people.”
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