YouTube Starts to Look Like a TV Network

YouTube Starts to Look Like a TV Network – AdWeek

“YouTube may be a technology company at heart, but more and more it speaks the language of traditional TV programmers. The site is unveiling a new deal today with sponsors Dell and AMD to live stream two music festivals: Lollapalooza, during the first week in August, and Austin City Limits in mid-September. The first day of the Lollapalooza festival will be carried on the YouTube’s front page, which has a daily viewership in the U.S. of 50 million people.”

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TV Advertising Is Begging for Disruption… But It’s Getting Insanely Complicated

TV Advertising Is Begging for Disruption… But It’s Getting Insanely Complicated – Business Insider

“Television advertising is the biggest sector of the U.S. ad market, so it’s easy to see why Internet ad companies would want to steal some of that spending. With online video growing, and “connected” living room gadgets getting better, they’re even “where the puck is going,” tech-wise.”


Cable Television Gaining in Advertising Revenue, But Not Political Dollars

Cable Television Gaining in Advertising Revenue, But Not Political Dollars – LA Times

“Boasting popular sporting events and original entertainment shows, cable programmers long ago surpassed the broadcast networks in viewers.

Now they are beginning to close the advertising-revenue divide.”


Networks try a Social Media Spin at the Upfronts

Networks Try a Social Media Spin at the Upfronts – NY Times

“At almost every turn this week, television networks are talking about being liked — not only in the ratings, but also on Facebook and Twitter.”


TV Networks Expect a Jump in Spending Commercials

TV Networks Expect a Jump in Spending on Commercials – NY Times

“Fox is the only television network that broadcasts “Glee,” but just about every network is gleeful as this week begins.”


TV Everywhere? Cable on the Net Isn’t There Yet – Time

TV Everywhere? Cable on the Net Isn’t There Yet – Time

“I just want access to all the channels and shows I pay my cable company a princely sum for each month, whenever and wherever I want to watch them, on all the gizmos I own.”


Internet-Connected-TV Sales to Skyrocket – LA Times

Internet-Connected-TV Sales to Skyrocket – LA Times

“Sales of Internet-connected TVs are set to boom, but not so much in the United States.”