Sidestepping Apple: From Amazon to Conde Nast, Companies Rethink App Strategies

Sidestepping Apple: From Amazon to Conde Nast, Companies Rethink App Strategies – Wired

“We all knew that once Apple starting enforcing new rules for in-app purchases, it would change how media companies do business on the iPhone and iPad. Now, we’re beginning to see just what that looks like for companies trying to avoid giving a 30 percent cut to Cupertino.”

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The Kingdom and the Paywall

The Kingdom and the Paywall – New York

“Some people thought that on Arthur Sulzberger Jr.’s watch, the New York Times could actually become extinct. They might need to issue a correction.”


Apple’s Next Big Conquest: Business

Apple’s Next Big Conquest: Business – FastCompany

“Take a peep into any corporate office, and you’re likely to see the vast majority–if not all–employees from the CEO down to interns tapping away on a Dell or HP or Toshiba Windows PC. Not Macs. Of course, it’s stratified by industry and Apple’s traditional stronghold in the creative arts businesses is still intact. But Apple seems to have big plans to change all this, with its Mac business boosted by the iPad and iPhone.”


This Is What Twitter Commerce Might Look Like

This Is What Twitter Commerce Might Look Like – Business Insider

“Twitter CEO Dick Costolo believes that commerce is a big way Twitter can make money. He’s right. The question is how.”


YouTube Starts to Look Like a TV Network

YouTube Starts to Look Like a TV Network – AdWeek

“YouTube may be a technology company at heart, but more and more it speaks the language of traditional TV programmers. The site is unveiling a new deal today with sponsors Dell and AMD to live stream two music festivals: Lollapalooza, during the first week in August, and Austin City Limits in mid-September. The first day of the Lollapalooza festival will be carried on the YouTube’s front page, which has a daily viewership in the U.S. of 50 million people.”


Vogue Casts 1,000 ‘Influencers’ for Network

Vogue Casts 1,000 ‘Influencers’ for Network – AdWeek

“It’s not enough that a brand like Vogue can sway people to buy certain products by virtue of its clout. Brands today want to use the magazine’s readers to spread the word about their products.”


Defining Social Commerce: A Tale of Three Conversations

Defining Social Commerce: A Tale of Three Conversations – ReadWriteWeb

“Everyone, especially Wall Street, is standing up to salute social commerce. Look at the IPO pipeline – LinkedIn, Groupon, Zynga, Living Social. But despite all this attention, the definition of social commerce is fuzzy at best. How do we know if these companies will win, if we can’t even agree on what it is?”