Sidestepping Apple: From Amazon to Conde Nast, Companies Rethink App Strategies
Posted: July 25, 2011 Filed under: Digital Leave a commentSidestepping Apple: From Amazon to Conde Nast, Companies Rethink App Strategies – Wired
“We all knew that once Apple starting enforcing new rules for in-app purchases, it would change how media companies do business on the iPhone and iPad. Now, we’re beginning to see just what that looks like for companies trying to avoid giving a 30 percent cut to Cupertino.”
The Kingdom and the Paywall
Posted: July 25, 2011 Filed under: Print Leave a commentThe Kingdom and the Paywall – New York
“Some people thought that on Arthur Sulzberger Jr.’s watch, the New York Times could actually become extinct. They might need to issue a correction.”
Apple’s Next Big Conquest: Business
Posted: July 18, 2011 Filed under: Uncategorized Leave a commentApple’s Next Big Conquest: Business – FastCompany
“Take a peep into any corporate office, and you’re likely to see the vast majority–if not all–employees from the CEO down to interns tapping away on a Dell or HP or Toshiba Windows PC. Not Macs. Of course, it’s stratified by industry and Apple’s traditional stronghold in the creative arts businesses is still intact. But Apple seems to have big plans to change all this, with its Mac business boosted by the iPad and iPhone.”
This Is What Twitter Commerce Might Look Like
Posted: July 18, 2011 Filed under: Digital, Retail Leave a commentThis Is What Twitter Commerce Might Look Like – Business Insider
“Twitter CEO Dick Costolo believes that commerce is a big way Twitter can make money. He’s right. The question is how.”
YouTube Starts to Look Like a TV Network
Posted: July 18, 2011 Filed under: Digital, Television Leave a commentYouTube Starts to Look Like a TV Network – AdWeek
“YouTube may be a technology company at heart, but more and more it speaks the language of traditional TV programmers. The site is unveiling a new deal today with sponsors Dell and AMD to live stream two music festivals: Lollapalooza, during the first week in August, and Austin City Limits in mid-September. The first day of the Lollapalooza festival will be carried on the YouTube’s front page, which has a daily viewership in the U.S. of 50 million people.”
Playing the Ad Game in the Age of Print-Plus
Posted: July 7, 2011 Filed under: Advertising, Print Leave a commentPlaying the Ad Game in the Age of Print-Plus – WWD Media
“With only a few weeks to go before fashion magazines close their all-important September issues, media buyers are using those words to implore magazine publishers to think big if they want to win the business of their clients. And they’re playing a game of chicken — waiting longer and longer to commit to buying an ad.”
TV Advertising Is Begging for Disruption… But It’s Getting Insanely Complicated
Posted: July 7, 2011 Filed under: Advertising, Television Leave a commentTV Advertising Is Begging for Disruption… But It’s Getting Insanely Complicated – Business Insider
“Television advertising is the biggest sector of the U.S. ad market, so it’s easy to see why Internet ad companies would want to steal some of that spending. With online video growing, and “connected” living room gadgets getting better, they’re even “where the puck is going,” tech-wise.”
Havas Media Must Reads 